FOLLOWING PLATFORM

The platform behind every Following campaign

Find creators, run the campaign, settle it. All in one place, all in AED.

4

Modules, one dashboard

25

Credits to unlock a creator

30

Days of full analytics per unlock

AED

Quoted, charged and paid out in

WHAT THE PLATFORM DOES

Four modules. One dashboard.

Find is in every plan from the minute you sign up. Run, Merchant of Record and Manage are bought when you need them, and each one is a decision you make with the work already in front of you.

Find

In every plan, including Free

Who should I work with? Search creators, read their real numbers, and build a shortlist.

Browse creators by category, city and follower band, freeUnlock one for 25 credits and get 30 days of full analyticsEngagement measured against views, not just followersPost level analytics on any single piece of contentShortlists you can name, sort and export to CSV
Start free

Run

AED 1,200 a month, on top of any plan

Make it happen. Post a brief, get priced offers back, award the ones you want, and run the campaign to delivery.

Write a brief and send it only to creators you chooseCreators reply with a price, not an applicationCompare offers side by side on price, reach and reliabilityAwarding locks each price and generates every deliverable with a due dateApprovals, change requests and automatic reminders as a date approachesCommitted, owed and settled on the same screen the whole timeAn invoice per creator, or one consolidated invoice
Add Run

Merchant of Record

A percentage of what is settled, quoted per campaign

One invoice instead of four. You pay Following once, we pay every creator, and you watch each payout move.

Switched on per campaign, at the point of awardingOne invoice from Following for the whole campaignWe pay each creator as their work is approvedEvery payout status on the screen you approved the work onOne supplier on your books instead of a list of individuals
Talk to us

Manage

Quoted per client, invoiced

Do it for me. Our team sources, negotiates, runs and reports, and you watch it happen rather than waiting for a deck.

Strategy, sourcing and negotiation handled by your account managerThe campaign screen, read only: who is on it, what is approved, what it has costBring your own creators and we will run themA service charge on creator payouts, itemised on the invoiceFind, Run and settlement all included
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INSIDE A CREATOR PROFILE

What we measure, and what we refuse to guess

Every figure below is counted from a creator's real posts. When a pass fails we leave the section out, because a fabricated zero looks exactly like a measured one and costs a great deal more.

Engagement, measured honestly

Likes and comments against views when a creator's reach runs past their follower count, and against followers when it does not. Benchmarked against creators of a comparable size.

Performance spread

Median performance, plus the best and the worst post by the same ratio the page headlines. No cherry picking.

Content mix

Reels, carousels, video and image, as a share of what they actually post.

Posting cadence

How often they post and how consistent they have been over time.

Brands they work with

Ranked by how strong the signal is, from tags, mentions and captions.

Declared ads

Posts the creator marked as an ad in their own caption, reported as a caption signal and never as a guess.

Where they post from

Tagged locations, taken from the posts themselves rather than inferred.

Comment quality

Who is actually commenting, from the commenters already in the payload.

Category and topics

One classification pass per creator, constrained to a fixed set of labels so the same creator never comes back as two different things.

Language, including Arabizi

Arabic written in Latin script with numerals is common in Gulf captions and invisible to off the shelf detectors. It gets its own label here.

Tone and shot style

How a creator talks to their audience, and whether the work is studio, lifestyle, candid or product led.

Nothing invented

If an analysis pass fails, the section is left out. A creator is never given a fabricated score to fill a gap.

Start free, no cardSee plans and modules