Four things Following does.
Find comes with every plan, including the free one. The rest switch on when the campaign needs them.
Free
AED 0
Search before you spend
125 credits a month
- 1 seat
- 125 credits every month, no card
- 5 creator unlocks a month, at 25 credits each
- Post analytics from the same 125 credits, 10 each
- Find, in full
- Most chosen
Standard
AED 730 /mo
AED 585/mo billed annually · AED 7,020 a year
For a brand running its own campaigns
8,750 credits a month
- 2 seats
- 8,750 credits every month
- 350 creator unlocks a month, at 25 credits each
- Topping up does not take you past 350
- Up to 100 post analyses a month, 10 credits each
- Shortlists and CSV export
- Run available as an add-on
Premium
AED 1,830 /mo
AED 1,465/mo billed annually · AED 17,580 a year
For a team at volume
25,000 credits a month
- 5 seats
- 25,000 credits every month
- 1,000 creator unlocks included, at 25 credits each
- Up to 2,000 in a month if you top up, the only plan with room above what it includes
- Up to 250 post analyses a month, 10 credits each
- Shortlists and CSV export
- Run available as an add-on
Managed
Quoted
We run the account for you
Allowance set in your agreement
- Find, Run and settlement included
- Your account manager sources and negotiates
- Invoiced, never a card form
- Seats, credits and service charge set in your agreement
Prices in AED. Twenty percent off the whole basket when billed annually — the plan and the add-on together.
HOW AN UNLOCK WORKS
Two limits, not one.
01THE MONEY GATE
What you can afford
Your plan puts credits in your wallet every month. An unlock takes 25 of them, a post analysis takes 10. Run low and you can buy more credits without changing plan.
02THE COUNT GATE
How many you can do
Every plan also caps how many creators you can unlock in a month, counted whatever paid for it. Bought credits raise what you can afford and never raise that cap.
| Plan | Funded by the plan | Monthly cap | Room above it |
|---|---|---|---|
| Free | 5 unlocks | 5 a month | No room above the plan |
| Standard | 350 unlocks | 350 a month | No room above the plan |
| Premium | 1,000 unlocks | 2,000 a month | Top up to reach the second thousand |
So on Standard, topping up lets you finish the 350 you were given, not go past them. Premium is the plan that stretches.
FOUR MODULES
Find is included. The rest is how you grow.
You do not buy all of this on day one. You sign up, you search, and each module arrives at the moment you walk into the wall it removes.
- FindIn every plan, including Free
Who should I work with? Search creators, read their real numbers, and build a shortlist.
- Browse creators by category, city and follower band, free
- Unlock one for 25 credits and get 30 days of full analytics
- Engagement measured against views, not just followers
- Post level analytics on any single piece of content, 10 credits
- Shortlists you can name, sort and export to CSV
- RunAED 1,200 a month, on top of any plan
Make it happen. Post a brief, get priced offers back, award the ones you want, and run the campaign to delivery.
- Write a brief and send it only to creators you choose
- Creators reply with a price, not an application
- Compare offers side by side on price, reach and reliability
- Awarding locks each price and generates every deliverable with a due date
- Approvals, change requests and automatic reminders as a date approaches
- Committed, owed and settled on the same screen the whole time
- An invoice per creator, or one consolidated invoice
- Creator Payouts7% of every creator payout we settle
One invoice instead of four. You pay Following once, we pay every creator, and you watch each payout move.
- Switched on per campaign, at the point of awarding
- One invoice from Following for the whole campaign
- We pay each creator as their work is approved
- Every payout status on the screen you approved the work on
- One supplier on your books instead of a list of individuals
- Included at no extra charge if you are on Managed
- ManageQuoted per client, invoiced
Do it for me. Our team sources, negotiates, runs and reports, and you watch it happen rather than waiting for a deck.
- Strategy, sourcing and negotiation handled by your account manager
- The campaign screen, read only: who is on it, what is approved, what it has cost
- Bring your own creators and we will run them
- A service charge on creator payouts, agreed with you and itemised on the invoice
- Find, Run and settlement all included
ALSO ON THE BILL
Usage grows without changing plan.
Credit top-ups
Bought in the app
Run low mid month and buy more credits without changing plan. They pay for unlocks and post analyses the same way your monthly credits do, and they do not raise your monthly unlock cap.
Annual billing
20% off
Standard is AED 7,020 a year and Premium AED 17,580. Twenty percent comes off the whole basket, the plan and the add-on together, not the plan with the add-on left at list price.
A bigger team
Talk to us
Free is 1 seat, Standard 2 and Premium 5, and a seat cannot be bought on its own. If your team is larger than the plan you want, tell us and we will sort the account out.
Would rather we ran it?
Managed is what most of our clients are on. We source, negotiate, run and report, and you watch it happen on the same screens. Creator Payouts is included at no extra charge.
No. An unlock passes two separate gates: you need 25 credits in the wallet, and you need to be under your plan's monthly unlock count. Bought credits raise what you can afford and never raise the count. Premium is the only plan with room above what it includes — 1,000 funded, 2,000 possible.
Seats cannot be bought on their own. The plan's seat count is a hard cap: 1 on Free, 2 on Standard, 5 on Premium. If your team is larger than the plan you want, tell us and we will sort the account out.
7% of every creator payout we settle. One number, no monthly fee, and nothing added to what you agreed with the creator: they are paid in full and VAT is shown separately on the invoice. It is included at no extra charge on Managed.
Quoted per client and invoiced. There is a service charge on creator payouts, agreed with you and itemised on the invoice rather than buried in a rate.
Yes. Quoted, charged and paid out in AED.
Monthly plans are monthly. Annual plans run for the year you bought, which is what the twenty percent is a discount for.