InfluencerFood & Beverage
Gaming x F&B Collab
2M+ reach, 5.5M impressions, 89% authentic audience
2M+
Verified reach
5.5M
Impressions
12
Creators
89%
Authentic audience
THE BRIEF
PR-driven influencer campaign for a cross-brand collaboration between a major UAE food brand and a global gaming console. Premium unboxing experience with lifestyle-driven story and reel content.
THE CHALLENGE
Merging two very different brand worlds, fresh food and gaming, into content that felt authentic and drove buzz without confusing either audience.
WHAT WE DID
Enrolled 12 creators across food, gaming, and lifestyle verticals. Each received a limited-edition PR box. Content focused on unboxing moments and natural reactions. Micro-influencers outperformed macro by 3.8x in engagement.
DELIVERABLES
60+ Story frames2 Instagram ReelsPR box design directionCreator sourcing & vettingFull campaign report with audience quality analysis