PaidFood & Beverage
Barakat
859.4K reach, 4.1% engagement, 2.7% by views
859.4K
Reach across 8 posts
954.9K
Views
4.1%
Engagement rate, against followers
2.7%
Engagement rate, against views
15
Creators enrolled
AED 65K
Budget
THE BRIEF
A new mocktail can range launching into a crowded chiller, anchored to a live activation at Kite Beach.
THE CHALLENGE
A new category for a brand known for fresh juice. The range had to reach a health-conscious UAE audience without reading as a soft drink.
WHAT WE DID
We built the roster around relevance rather than follower count, briefed every creator on the same product story, and put a live event behind it so the content had somewhere real to happen.
DELIVERABLES
Creator sourcing and vettingCreative briefsLive event participation at Kite BeachReal-time campaign trackingPost-campaign report