BarterHospitality
Palazzo Versace
1.2M reach, 2.9% engagement by views
1.2M
Reach across 5 posts
1.3M
Views
2.9%
Engagement rate, against views
30.3K
Likes
5.3K
Shares
3.9M
Combined followers
THE BRIEF
Five creators, hosted as guests, against a combined audience of 3.9 million.
THE CHALLENGE
When the property is the product, the wrong creator costs more than they return. Reach alone was never the measure.
WHAT WE DID
A deliberately small roster, hosted rather than paid, briefed on the rooms and spaces that photograph best, and reported on who was actually reached rather than how many.
DELIVERABLES
Creator sourcing and vettingHosted stay coordinationShooting guidesAudience quality reporting