PaidFashion
R&B Fashion
605.1K video plays, 1.17% engagement by plays
605.1K
Video plays across 6 video posts
1.17%
Engagement rate, against plays
7,080
Total engagement
1M
Combined followers
8
Creators
AED 40K
Budget
THE BRIEF
A Ramadan drop with a physical PR box behind it. Eight creators, a fixed budget and a short window.
THE CHALLENGE
A seasonal drop with a hard date, competing for attention in the busiest retail month of the UAE year.
WHAT WE DID
A small paid roster, all shooting video, with the PR box as the creative hook. Measured on plays rather than followers because the whole roster ran video.
DELIVERABLES
Creator sourcing and bookingPR box distributionRamadan creative directionPerformance reporting