BarterFood & Beverage
Rebel Foods
Thousands of organic posts a month, across 20+ brands
20+
Restaurant brands in the programme
~100
Creators per brand each month
1,000s
Organic posts a month
IG + TikTok
Platforms
THE BRIEF
Twenty or more restaurant brands, all needing content every month, none able to justify a paid campaign each.
THE CHALLENGE
Content demand across a large portfolio, with no media budget per brand and no appetite for a campaign that stops when an invoice is spent.
WHAT WE DID
We run it as barter on a monthly package. Creators work for the meal, the content channel never turns off, and the cost per asset falls as it scales.
DELIVERABLES
Always-on creator recruitmentMonthly barter packagesBrief distribution across the portfolioContent tracked to publication